Xtend > Data Analytics

Xtend Data Analytics
mines and interprets member data.

Xtend > Data Analytics

Xtend Data Analytics mines and interprets member data.

We specialize in data mining and reporting. With an intricate knowledge of the CU*BASE platform, we use the tools at hand to pinpoint targets, create member marketing lists, and reveal patterns.
Most of our products are detailed reports on member databases that reveal how your members think, act, and interact with your credit union.

Products

Click on a tag to sort by type. Click a product title for details.

Call Center Scorecard

An analysis of your calls and callers.

CD & Money Market Call Reporting

A report on CD and money market call campaign effectiveness.

Custom Target Audience

A member list, targeted to your specifications.

Direct Deposit & Checking Account Call Reporting

A report on direct deposit and checking account call campaign effectiveness.

Enhanced Campaign Reporting

An in-depth analysis of your recent marketing.

Know What to Market

An outline of marketing opportunities, as suggested by data.

Know Who to Contact

A report on potential target audiences for your upcoming marketing.

Know Your Online Credit Card Holders

A report on online card holders' behaviors, indicating which products they'll need.

Know Your Outside Credit Card Holders

A report on credit card holders' tradeline data and payment behaviors.

Losing the Love Enhanced Reporting

Additional reporting on your Losing the Love program.

Managed Campaign Data

Data management and more for upcoming campaigns.

Marketing Scorecard

A report detailing your credit union's unique marketing opportunities.

Data Analytics news

Here's what we've been up to!
Next Week in Xtend Webinars: Mortgage Services and Digital Signage
March 17, 2020
Coming Up Next Week! Each month, Xtend offers FREE webinars focused on lending, marketing, and member service; these engaging webinars provide credit unions with helpful products, services, and industry tips to give them the leading edge.   Tuesday, March 24 2:00 PM – 2:30 PM ET Mortgage Services Webinar Xtend and Lender*VP collaborate to make... Read more »
Custom Messages to Members
March 16, 2020
Did you know Xtend can send your members messages via online banking, plain text email or HTML email? If you need Xtend’s assistance in getting a message out or pulling an email list, click the button below to complete our form for Custom Member Contact Messages.   Please note – requests received will be processed on... Read more »
Don’t Miss Out: Register for This Week’s Xtend Webinars!
March 16, 2020
Coming Up This Week! Each month, Xtend offers FREE webinars focused on lending, marketing, and member service; these engaging webinars provide credit unions with helpful products, services, and industry tips to give them the leading edge.   Tuesday, March 17 2:00 PM – 2:30 PM ET Contact Center Services Webinar With the Xtend Contact Center,... Read more »
Reminder: Call to Nominations – Xtend Annual Election
March 16, 2020
ATTENTION ALL XTEND STOCKOWNER CEOS One of the greatest assets Xtend has to offer is that the people who lead our CUSO are the same people who own it and participate in it as partners. Our Board of Directors consists of a diverse group of dedicated credit union CEOs that provide focused leadership, as each... Read more »
Don’t Miss Out: Register for Next Week’s Xtend Webinars!
March 13, 2020
Coming Up Next Week! Each month, Xtend offers FREE webinars focused on lending, marketing, and member service; these engaging webinars provide credit unions with helpful products, services, and industry tips to give them the leading edge.   Tuesday, March 17 2:00 PM – 2:30 PM ET Contact Center Services Webinar With the Xtend Contact Center,... Read more »
A Note from Xtend Regarding Our Large-Scale Pandemic Plan
March 11, 2020
Dear Valued Partners, As concerns continue to grow around the COVID-19 outbreak, Xtend would like to share our large-scale pandemic plan with our clients. Each year, our management team and board work through disruptive events and incorporate them into our Business Continuity Management Plan.  This includes pandemic scenarios that have the potential to generate a... Read more »
Xtend Network News Update
March 4, 2020
ATTENTION XTEND SHARED BRANCHING PARTNERS An Update from the Xtend Shared Branching Network Effective March 21, 2020, Service 1 FCU (formerly known as SB Community) will complete their data merge with Service 1 Federal Credit Union. The automated ACH Settlement will not be processed for SB Community shared branching settlements on April 2, 2020.  All Xtend... Read more »
Two Open Positions Available on Xtend Shared Branching Committee
February 27, 2020
As of February 28, 2020, we will have two (2) open positions with the Xtend Shared Branching Advisory Committee.  If you would like to have the opportunity to sit on the Shared Branching Committee, please submit your resume and a cover letter to Kim Hall via email at support@tricu.org; please include ‘Xtend SBC Resume’ in... Read more »
Data Presentation: It’s Not About Making It Pretty
October 8, 2019

Let’s talk about something that is near and dear to most of our hearts – data presentation. We feel the pressure to communicate data sets in the best way possible to everyone. Not only is this a struggle for us data analysts, but I’ve also seen CEOs and various department heads struggle with how they…

South Bay Credit Union experiences win-win-win with credit card analysis through Xtend
September 24, 2019
Xtend Data Analytics has completed their first ever online credit card analysis. South Bay Credit Union was the first to benefit from the service. This study aims to redefine the way credit unions understand the members that utilize (or don’t utilize) their credit cards. In this in-depth study, credit card account holders were divided into […]
What’s in a Call?
April 5, 2019

It’s been a busy quarter, and while I usually would stick to focusing solely on writing about marketing-focused topics, I’ll be focusing on something closer to where I started in the CUSO Industry: member phone calls. Over the course of the last three months, I’ve gotten really close to Phone Optics Data, or the non-transactional analysis…

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