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Xtend Data Analytics
mines and interprets
member data.

Xtend Data Analytics mines and interprets member data.


We specialize in data mining and reporting. With an intricate knowledge of the CU*BASE platform, we use the tools at hand to pinpoint targets, create member marketing lists, and reveal patterns.
Most of our services are detailed reports on member databases that reveal how your members think, act, and interact with your credit union.


Click on a tag to sort by type. Click a service title for details.

Call Reporting

Reports on CD and money market, and direct deposit and checking account call campaign effectiveness.

Custom Marketing Analysis

A customized report or analysis designed to your specifications.

Custom Target Audience

A member list, targeted to your specifications.

Email Performance Analysis

A deep dive into marketing email effectiveness.

Enhanced Campaign Reporting

An in-depth analysis of your recent marketing.

Frequent Caller NSP Program

Generate lists of Next Suggested Product Trackers for frequent callers.

Know Why Your Members Call

A look into who calls your credit union and why.

Know Your Credit Card Holders

A report on on card holders' behaviors, indicating which products they'll need.

Know Your Market Audience

A report on potential target audiences and an outline on marketing opportunities.

Losing the Love Enhanced Reporting

Additional reporting on your Losing the Love program.

Managed Campaign Data

Data management and more for upcoming campaigns.

Marketing Query Bundle

Common marketing queries and how to use them for your marketing.

Member Survey Program

Survey programs to obtain member feedback.

New Member Reporting

Understand the engagement level of your new members with completely customized reporting.

Sales Tools Crash Course

A live walkthrough of CU*BASE sales tools and related technologies.

Sales Tracker Consultation

A series of live walkthroughs of Sales Tracking methods and tools.


2-page analyses that study various groups of your membership and/or support operations.

Wrap Up Code Consultation

Learn how to set up and use Wrap Up Codes. Includes code configuration.
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