- Xtend, Inc. is a credit union service organization (CUSO) formed in 2002 with the sole purpose of increasing the competitive advantage of its owning credit unions through strategic products, services, and partnerships. It's the old adage of the whole being greater than the sum of its parts. By utilizing our wide array of branded services, credit unions are able to reduce operating expenses, increase revenues, and communicate more effectively with their members. Through our strategic partner relationships we are able to help credit unions gain access to new markets and member service opportunities, while at the same time helping our partners become more successful.
December 3, 2013 – 10:59 am
ATTENTION Management, Marketing, and Lending Staff of ONLINE AND SELF-PROCESSING CREDIT UNIONS: Come learn how the 2014 Loan XtravXtendza campaign, powered by HyperDrive, can increase your loan revenue and decrease your member service expense using branded HTML emails, call campaigns, and more!
Register today for the FREE Xtend XtravXtendza webinar!
Select the date that works best for your schedule:
* Wednesday, December 11 from 2-2:30 PM ET
Registration deadline: Monday, December 9 at 6 PM ET
* Wednesday, January 15 from 2-2:30 PM ET
Registration deadline: Monday, January 13 at 6 PM ET
Can’t attend? Email us or call us at 800-327-3478, ext. 313 to request webinar materials.
November 27, 2013 – 9:31 am
ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS: Our kitchen is busy! See what’s on our menu!
HTML Member Reach
We are excited to offer the newest addition to our suite of electronic communication services – HTML E-Communications! Over the past several months we piloted an expansion to our Member Reach program with the help of a group of our credit union partners. This latest enhancement is a result of our ongoing effort to find new, creative, valuable ways of meeting members on their own terms. Video links, e-newsletter links, and your products and services menu are just a click away for your members. This enhancement to our base Member Reach service is designed to keep your brand “top of mind” and inspire your members to take action. And it is available today! For more information, email firstname.lastname@example.org, call 616-285-5711, ext. 313, or visit the Xtend website.
2014 Loan XtravXtendza, powered by HyperDrive
The 2014 Loan XtravXtendza campaign is an all-in-one offering that leverages the communication tools and the powerful data-mining tools offered by CU*BASE to generate lending activity. By executing a consistent, targeted campaign calendar with multiple touch points, Xtend can help boost your loan volumes. This year’s calendar includes four campaigns: Credit Card, Auto Loan, Real Estate, and a November “Wild Card” campaign. You tell us which members to target (i.e. credit scores > 650) and what you are offering (rates as low as…) and our team does the heavy lifting. Sign up for the entire year at a discounted rate or pick and choose the campaigns you want executed. With three years of free call campaigns under our belt, Xtend will make sure to not only drive increased loan revenue, we will put it into HyperDrive! For more information, email email@example.com, call 616-285-5711, ext. 313, or visit the Xtend website.
November 25, 2013 – 8:57 am
ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS THAT USE SUBSTITUTE 1099s: Fill your holiday plate with treats not tasks!
Take advantage of our free offer to complete one of your year-end tasks, which is to notify your members that they will receive year-end tax information on their statements.
We will notify your members of this via an email message to be sent through the CU*BASE Member Connect tool on Friday, December 13. To take advantage of this free offer, please contact us no later than Friday, December 6.
On another note, if you are a Member Reach client that elected to have statement maintenance through your regular service, your statement maintenance has been completed.
If you have not yet elected for statement maintenance, do so now by contacting Xtend Business Support Representative Kasey Woodhead at 800.327.3478, ext. 563 or by emailing us at firstname.lastname@example.org.
If you are not currently enrolled in the Xtend Member Reach service, we will soon be contacting you to discuss your enrollment options.
November 8, 2013 – 3:02 pm
ATTENTION CEOs OF ONLINE AND SELF-PROCESSING CREDIT UNIONS: Another cooperative investment opportunity is knocking!
Check out the new 36-month CD offering that PrimeSource Credit Union has exclusively for you, their CU*BASE network partner!
To find out more about cooperative investment opportunities or to post your own investment opportunity for your network partners, visit the Xtend Cooperative Liquidity Exchange site.
October 14, 2013 – 2:24 pm
Xtend, a Grand Rapids, Michigan-based CUSO and market leader specializing in inbound support, targeted outbound campaign support, and e-communications, announced that it has added HTML email communication to its suite of offerings. The new messages, which were piloted over the past several months by a group of credit unions already utilizing Xtend’s Member Reach service, will be deployed as a premium feature for Member Reach clients beginning in November.
Xtend President Scott Collins calls this latest enhancement “the result of our continuous focus on finding more creative ways to meet the customer-owners of our credit unions on the members’ terms.” Collins added, “Our CUSO continues to explore how we can help credit unions stay relevant in this new age of marketing in order to keep the credit union top of mind in the eyes of their members. While HTML messages are something that have been out there for quite some time, having a partner like Xtend to do the heavy lifting is often the missing ingredient for many mid-market institutions. And our team is ready to do just that.”
“If you’re looking to grab attention while leaving a memory of an image then HTML is an important feature,” says Liz Winninger, Business Development Manager for Xtend. “But there is still a place for plain text. It’s all about member preferences and constant communication. A credit union marketing an auto loan to me needs to catch my eye. Yet other members of my family would prefer plain text. We now offer opportunities to reach both preferences on their terms.”
In the past year Xtend has sent more than 3 million targeted emails for its Member Reach clients.