The Biz with Liz   As credit unions continue to navigate a complex economic landscape, member engagement has never been more critical. But I’m not here to rehash the headlines about rising interest rates, inflationary pressures, and fintech competition—you already know all that.   What we’re seeing now is a clear distinction: Credit unions that are prioritizing digital engagement, personalized service, and proactive communication aren’t just surviving—they’re thriving.   In uncertain times, members turn to trusted financial institutions for guidance and reassurance. That’s why strategic outreach efforts, like personalized welcome calls and digital engagement nudges, are proving to be game-changers in retaining and deepening member relationships.   And here’s something else you’ve likely noticed: The movement toward credit unions is gaining traction.   Social media is fueling a growing trend encouraging consumers to move their money from big banks to credit unions. As recent government actions put FDIC, CDFI, and NCUA protections in the spotlight, more consumers are paying attention to what these terms mean—and how their financial institution is structured to serve them. People are listening—are you speaking?   Now is the time to leverage this momentum. What if you:   Posted financial wellness tips that educate members? Sent out timely educational content via online banking, email, or SMS? Reposted vetted content from credible financial influencers? Encouraged your team to do the same, amplifying your message?   Remember “The Rule of 7”—it takes multiple touchpoints to make an impact. The media is already doing the heavy lifting—your job is to amplify it.   This month, we’re highlighting two key strategies that are helping credit unions enhance trust, drive digital adoption, and…