Xtend Announces Contact Center Roundtable

Xtend, a West Michigan based cooperative CUSO, has announced that it will be hosting its first ever contact center roundtable. The September 18th event is open to credit union contact center professionals around the country. Participants will discuss and share trends, challenges and best practices. The event will be held at Xtend’s headquarters in Grand […]

Xtend announces facelift and new business line

Companies want their marketing designs to tell stories about their brand, mission and accomplishments. In Xtend’s case, those stories needed a few “facelifts”. Xtend launched its new branding with new graphics, logos, print marketing, web pages, banners, business cards and much more all to achieve more brand cohesion and give the West Michigan CUSO an […]

Xtend announces Sales and Marketing Roundtable

Xtend, a Grand Rapids-based CUSO, has announced its semi-annual Xtend Sales and Marketing Roundtable dates of August 6 & 7, 2018, which attracts marketing and sales professionals across the country. The event allows credit unions to participate in an intimate conversation with their peers, sharing best practices for marketing initiatives. The group discusses trends in […]

Affinity Credit Union becomes newest owner of CUSO Xtend

Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. $113M Affinity Credit Union, located in Des Moines, IA, purchased an ownership block of 200 shares to become the CUSO’s eighty-second owner. Xtend Board Chairman Mark Richter commented: “The board is pleased to welcome Affinity Credit Union […]

Xtend upgrades Member Reach communication services to Marketing Cloud

West Michigan CUSO, Xtend, recently informed client credit unions about upcoming changes to its Member Reach program. Member Reach provides the opportunity to deliver regularly scheduled emails to credit union members, promoting products, welcoming new members to the credit union, informing members of milestones with their membership, about reward programs, and more. Previously, Member Reach […]

Xtend RevGen campaigns start strong

Xtend’s marketing campaigns have started the 2018 year off with a very strong first quarter. The CUSO’s annual marketing campaign solution, RevGen, has been particularly successful, assisting in driving large numbers for credit card applications and balance transfers. Kent County Credit Union saw its credit card applications more than double during the RevGen campaign period […]

Affinity Credit Union becomes newest owner of CUSO Xtend

Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. Affinity Credit Union of Des Moines, Iowa, became the newest stockowner and is the CUSO’s 82nd owner. Xtend Board Chairman Mark Richter commented: “The board is pleased to welcome Affinity Credit Union to our CUSO ownership pool. […]

Xtend announces annual stockholder meeting

Xtend, Inc., the Grand Rapids, Michigan-based multi-owned CUSO, announced the dates for its annual leadership conference and stockholders meeting, which will be held June 26th. Xtend is celebrating its 15th year in business this year. Growing from its original offering of shared branching services, Xtend now offers back office bookkeeping, contact center and communications related […]

Xtend announces stock dividend for owners

In a letter sent to Xtend stockholders, Liz Winninger, Xtend’s CEO, announced that it has issued its fourth stock dividend in four years. The CUSO’s fiscal year, which ended on September 30, included record-setting performances in total sales, year-on-year revenue growth and transactions across all of its volume-centric brands. In the letter to owners, Winninger […]

Xtend announces new lead generation tool

Xtend, a Grand Rapids-based credit union service organization, has announced it will be launching a new lead generation software tool on February 1, 2018. OLLE will allow credit unions to run contests, surveys, or marketing campaigns, while promoting their Facebook, Twitter, and Instagram pages. OLLE will allow clients the ability to run contests, select winners, […]

Tongass Federal Credit Union partners with Xtend to provide two-way texting to members

Tongass Federal Credit Union, a Ketchikan, Alaska-based credit union, is bringing two-way text member support to their members to assist with loan related questions. The credit union is partnering with cooperative CUSO Xtend, utilizing their partner software Zipwhip. “Members and non-members alike are finding the text communication channel to be more convenient, while credit unions […]

Xtend Announces Sales and Marketing Roundtable

Xtend, a Grand Rapids-based CUSO, announced its next sales and marketing roundtable. Credit union professionals from the financial services industry can participate with their peers and discuss marketing and sales topics and trends. The roundtable events are open to all credit union professionals, and are held on semi-annually at Xtend’s headquarters and are also available […]

Xtend Assists Credit Unions during Hurricanes

Following the aftermath of hurricanes Harvey and Irma, six credit unions in Texas and Florida worked with West Michigan-based CUSO, Xtend, to execute on their disaster recovery plans for bookkeeping, contact center, and outbound communications. Xtend provided inbound recovery and continuity support by taking inbound member service and loan calls while their partner credit unions […]

Xtend Partners with CU*Answers in Data Analytics

Xtend, a Grand Rapids-based credit union service organization, has partnered with cooperative CUSO CU*Answers to develop a resource for marketing data analytics. CU*Answers’ newly developed Asterisk Intelligence team works to interpret client data for insights and opportunity. Xtend’s new analyst will be partnering with the Asterisk Intelligence team, primarily managing marketing opportunities for credit unions. […]

CUSOs Set to Co-Sponsor Firefighter Credit Unions’ Convention

Four CUSOs that are part of the cuasterisk.com network (www.cuasterisk.com) – CU*Answers, the Grand Rapids, Michigan-based core data processing CUSO, CU*Northwest, the Liberty Lake, Washington-based core data processing CUSO, CU*South, the Fairhope, Alabama-based data processing CUSO, and Xtend, the Grand Rapids, Michigan-based shared resources CUSO – announced that they will be the premier sponsors of […]

Chuck Papenfus Newest Member of Xtend, Inc. Board of Directors

Xtend, a Grand Rapids-based credit union service organization, recently announced its newest appointment to the Xtend board. The CUSO was left with an open seat back in June, so the board solicited stockholders and the nominating committee interviewed candidates. The board selected Mr. Chuck Papenfus of Inland Valley Federal Credit Union located in Fontana, California. […]

Xtend Board of Directors Approves Collab-Rebate

Xtend, a Grand Rapids-based credit union service organization, recently announced its fee waiver program to clients. Owners and clients alike received a total of over $52,000 in rebates from the Xtend CUSO. This included 138 credit unions from around the United States. The fee waivers, coined “Collab-Rebates”, were given to credit unions who participated in […]