Cooperative CUSO Xtend is proud to announce a new partnership with Isabella Community Credit Union to deliver a fully customized New Member Report designed to give the credit union deeper insight into onboarding performance and early member engagement. The New Member Report was developed by Xtend to help credit unions better understand key factors that […]

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Xtend is pleased to announce a new partnership with TruChoice Federal Credit Union to launch the credit union’s first “Losing the Loan” messages as part of its ongoing “Losing the Love” member-retention initiative. Developed by Xtend, the Losing the Loan program is designed to strengthen member engagement at key moments in the lending lifecycle. The […]

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The Xtend Communications team collaborated with West Michigan Credit Union and Bloom Credit Union, Divisions of WMCU for an on-site training session. With West Michigan Credit Union and Bloom Credit Union’s merger earlier this year, the focus was to ensure all staff were knowledgeable in Member Service trackers to streamline processes across the now 12 […]

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Xtend’s Communication team strives to support credit unions’ lending efforts with campaigns that effectively and effortlessly place products and services in front of members. The team recently supported Columbia Credit Union in their 1Click Loan email campaign, delivering members a pre-approved personal loan within just one click. In the emails, members were able to conveniently […]

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Cooperative CUSO Xtend announced that Stuart Kuzik will serve as the organization’s new CEO, effective October 6, 2025. Kuzik, who currently serves as CEO of fellow CUSO CU*NorthWest, brings diverse experience to the shared services provider. “Xtend has a long history of serving the credit union community and I’m excited to work with the knowledgeable […]

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When a member stops using their card or closes a sub-account, it’s more than a transaction it’s a signal. Xtend’s Losing the Love program, now launched with Inland Valley Credit Union, listens to those signals and responds with care. Through thoughtful emails and surveys, the initiative reaches out to members who may feel overlooked or […]

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Xtend, a collaborative CUSO comprised of 103 cooperatives, held its Annual Stockholders Meeting on June 17, 2025, with three seats open for election to its Board of Directors.  This year’s election brought both fresh perspectives and trusted experience to the board, as members elected two new directors and re-elected one incumbent to continue guiding Xtend’s […]

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Xtend hosted its Annual Conference on Tuesday, June 17, 2025, in Grand Rapids Michigan with over 200 attendees present. Both leaders and rising stars of Xtend’s teams hosted the conference under the theme of “Catalyst for Change: Momentum Starts Here,” while searching for the next CEO for the first time in Xtend’s history. VP of […]

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Liz Winninger Stepping Down as CEO The Xtend Board of Directors announced to clients and staff the resignation of its current CEO, Liz Winninger. Effective May 16, 2025, Winninger will be stepping down from the position she has held as leader of the Grand Rapids area CUSO since 2017. In a letter to Xtend clients […]

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Xtend has achieved a 98% reduction in processing time for one of their most time-intensive audits: reviewing Member Reach email templates for 90 credit unions. Under the improved, automated processes, Xtend has been able to verify an increase of 443% templates each month. Previously, Xtend’s Communications team would manually check four templates per credit union, […]

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