Newsletters are intended to inform and educate your members which allows you to establish an ongoing dialogue, keeping member retention high and member confidence in your willingness to serve. As you allocate your marketing dollars, you’re looking to save money. Why not partner with another business with a like- minded business model? With Xtend you can drive down the cost of expenses, communicate with twice as many people, and plan a thorough and strategic communication plan.
Our eNewsletter solution offers you benefits that printed newsletters can’t offer – and at a more affordable cost.
Your eNewsletter will include a monthly report to track the ROI of the program. The report will include valuable statistics:
- Activity Trends
- Open and Click-Through Rates
- Content Popularity
- and much more…
Respecting our members need for privacy and content is a must. Xtend respects the choices of the member. Each eNewsletter publication includes an option for members to unsubscribe from your mailing list. For the members who wish to unsubscribe from the email content, our team will remove the member’s email address from our mailing list keeping you compliant with the CAN SPAM ACT. Additionally, the eNewsletter gives your member the ability to share with others or subscribe to more content.
Even with 4 million messages delivered every year less than 2% ever choose to opt out. This rate is a true testimonial to the power of establishing relationships with your members.
From the beginning, the eNewsletter is designed to reinforce your credit union brand resulting in a familiar look and feel for the members. The option to provide custom articles and/or promotional content is allowed each month to create a “fresh” for the readers. Regularly submitting custom content will keep the credit union top-of-mind. This is the perfect opportunity to make an announcement, provide details of a contest/promotion, or promote an upcoming event.
Did you miss last months newsletter? That’s OK! Your eNewsletter stores each months content in the archive section of the newsletter providing easy access to previous months. You can even place previous eNewsletters on your website creating easy access for your members.
To learn more about this service, please click here to view our handout!