Training Invitation: Xtend XtravXtendza Webinar

ATTENTION Management, Marketing, and Lending Staff of ONLINE AND SELF-PROCESSING CREDIT UNIONS: Come learn how the 2014 Loan XtravXtendza campaign, powered by HyperDrive, can increase your loan revenue and decrease your member service expense using branded HTML emails, call campaigns, and more!

Register today for the FREE Xtend XtravXtendza webinar!

Select the date that works best for your schedule:

* Wednesday, December 11 from 2-2:30 PM ET

Registration deadline: Monday, December 9 at 6 PM ET

* Wednesday, January 15 from 2-2:30 PM ET

Registration deadline: Monday, January 13 at 6 PM ET

Can’t attend?  Email us or call us at 800-327-3478, ext. 313 to request webinar materials.

CUSOs Partner to Drive Investment Services

For several years, Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, and CUSO Financial Services. LLP, the San Diego, California-based investment CUSO had been discussing what a collaboration between their two companies could mean for the members of the one hundred and sixty-five (165) credit unions that Xtend serves.  Those discussions culminated in a strategic marketing agreement between the two firms designed to bring investment services to members of Xtend’s mid-market customer-owners.

Xtend President Scott Collins called the new partnership “a huge opportunity for our customer-owners” during a recent web conference that introduced CUSO Financial Services to a group of more than sixty (60) credit unions.  “Many mid-market credit unions have been unable to call member investment services a core competency compared to their larger industry peers.  For many it was simply a lack of investable assets or resource limitations.  Others had dabbled with in-house or partnered programs that had moderate or little success.  But we remained convinced that offering this service to members would be a must-have for credit unions to stay relevant in tomorrow’s marketplace.”

Collins also noted that their data processing CUSO partner – CU*Answers, Inc. – was also helping drive this new initiative through integration with their CU*BASE® core application suite.  “We believe this brings a combination of core software, member awareness machinery and professional investment brokers to the mid-market in a way that it has not been done before,” said Collins. “It will be fun to watch these programs gain traction with members.”

Growing CUSO Expands Its HQ

Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced today that it has completed the relocation its entire staff to its new corporate headquarters location.  The CUSO staff now occupies a 6,300 square foot suite on the 2nd floor of the building that also serves as the corporate headquarters Xtend’s fellow multi-owned CUSO partner CU*Answers, Inc.

In commenting on the move, Xtend President Scott Collins noted, “This is another milestone event in the history of our company.  The significant growth that our company experienced over the past several years meant that we were pushing the limits of our existing floor plan sooner than we had expected.  Our partners at CU*Answers have been growing even faster, so when they came to us with some ideas about expanding our footprint within their HQ facility, our board was very excited about committing to a relocation project that would give us even more room to expand our team as needed.”

The build-out of the new space was completed in less than three months and the Xtend team was relocated non-disruptively over this past weekend.  “I couldn’t be happier with the coordinated effort between my team, the technical support team from CU*Answers and their contractors,” continued Collins.  “When you prepare to move an entire Call Center non-disruptively, you want to make sure to dot all of the i’s and cross all of the t’s so that credit unions and their members were not affected.  The fact that we experienced no down time and hit the ground running in our new digs is a testament to all of the teams involved.”

CUSO Concludes Solid 1st Fiscal Quarter

With the first three months of its 2013 fiscal campaign complete, Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that sales for the quarter were slightly ahead of projection, fueled by increasing demand for its back office, compliance monitoring and contact center brands.

“Coming off a record performance during our 2012 fiscal campaign, we were cautiously optimistic about getting out of the gate fast in 2013,” said Xtend President Scott Collins.  “To be ahead of budget on both the sales and expense side of the ledger puts us in a solid position as we track toward mid-year, and we couldn’t be happier.”

Collins attributes the CUSO’s value proposition continues to its continued success with credit unions, particularly in the mid-market.  “Our goal is to continue to foster an environment where credit unions can share resources effectively without turning their balance sheets upside down, and our metrics are telling us that we are on the right track.  An increase in sales is certainly an important metric, but we are just as proud of the fact that we serve credit unions ranging from start-up to very large.  Many of these partners have either been shut out of market opportunities based on demographics or resource limitations, and our job is to help them ‘get after it’.  The increase in demand for our services, particularly those that focus on revenue generation, makes me bullish that we are having a positive effect on the business plans of our customer-owners.”

Free Member Connect Emails in January!

ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS: January’s blowing a flurry of savings your way!

To celebrate the start of a new year, we’re offering you free Member Connect emails for the entire month of January!

Normally $0.01/email, the Member Connect emails you’ve already sent as well as those you’re planning on sending this month will be free of charge.

So don’t waste any time in taking advantage of January’s free email marketing offer!

Start composing your Member Connect messages now so you can send as many as possible before the end of January!

Enroll in the 2013 Free Call Program!

ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS: When can you get 500 of anything for free?

When you enroll in the CU*Answers-sponsored 2013 Free Call Program!

If you have not already enrolled, hurry and enroll today! The enrollment deadline of January 31, 2013 is fast approaching!

Enrolling is easy!

In the 2013 Free Call Program, Xtend staff will call up to 500 of your members for free to market your credit union’s products and services. Experience the success of those credit unions who participated in the 2012 Free Call Program, which brought participating credit unions 24% more leads.

Select from any of the following five program offerings:

  • Where Your Members Borrow – Auto refinance and credit card balance transfers
  • Post Soft-Score Engagement – Additional partnership between Lender*VP and Xtend
  • Mortgage Awareness – Do your members know you offer mortgages? Don’t let your mortgage offerings become the best-kept secret.
  • Deposit/Off-Trial-Balance Plastics- Investment Services, Debit Card Round Up – increase in plastics usage
  • Introduction to Branch ST – Looking to reach out to new members? This selection is your answer.

View this brochure for details on each program offering.

Enroll in the 2013 Free Call Program!

ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS: When can you get 500 of anything for free?

When you enroll in the CU*Answers-sponsored 2013 Free Call Program!

If you have not already enrolled, hurry and enroll today! The enrollment deadline of January 31, 2013 is fast approaching!

Enrolling is easy!

In the 2013 Free Call Program, Xtend staff will call up to 500 of your members for free to market your credit union’s products and services. Experience the success of those credit unions who participated in the 2012 Free Call Program, which brought participating credit unions 24% more leads.

Select from any of the following five program offerings:

  • Where Your Members Borrow – Auto refinance and credit card balance transfers
  • Post Soft-Score Engagement – Additional partnership between Lender*VP and Xtend
  • Mortgage Awareness – Do your members know you offer mortgages? Don’t let your mortgage offerings become the best-kept secret.
  • Deposit/Off-Trial-Balance Plastics- Investment Services, Debit Card Round Up – increase in plastics usage
  • Introduction to Branch ST – Looking to reach out to new members? This selection is your answer.

View this brochure for details on each program offering.

Implement Web Chat today!

ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS: Harness the power of Web Chat!

With Web Chat, you have the power to:

  • Attract new members to your credit union
  • Grow your loan portfolio
  • Expand eStatement and eNotice enrollment
  • Increase traffic on your credit union website and in It’s Me 247 Online Banking
  • Extend your hours of service to your members
  • Improve member satisfaction
  • Save your credit union money

Implement Web Chat today on your credit union website and remind members that it’s available in It’s Me 247 Online Banking!

Learn more about Web Chat by viewing this brochure or contacting info@xtendcu.com.

Enroll in the 2013 Free Call Program!

ATTENTION ONLINE AND SELF-PROCESSING CREDIT UNIONS: When can you get 500 of anything for free?

When you enroll in the CU*Answers-sponsored 2013 Free Call Program!

If you have not already enrolled, hurry and enroll today! The enrollment deadline of January 31, 2013 is fast approaching!

Enrolling is easy!

In the 2013 Free Call Program, Xtend staff will call up to 500 of your members for free to market your credit union’s products and services. Experience the success of those credit unions who participated in the 2012 Free Call Program, which brought participating credit unions 24% more leads.

Select from any of the following five program offerings:

  • Where Your Members Borrow – Auto refinance and credit card balance transfers
  • Post Soft-Score Engagement – Additional partnership between Lender*VP and Xtend
  • Mortgage Awareness – Do your members know you offer mortgages? Don’t let your mortgage offerings become the best-kept secret.
  • Deposit/Off-Trial-Balance Plastics- Investment Services, Debit Card Round Up – increase in plastics usage
  • Introduction to Branch ST – Looking to reach out to new members? This selection is your answer.

View this brochure for details on each program offering.

Xtend Welcomes New Board Member

Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that its Board of Directors has appointed Mark Richter, President/CEO of Grandville, Michigan-based First United Federal Credit Union to fill the vacant seat on its nine-member Board.

CUSO Board Chairman Steve Searfoss noted that Mr. Richter was selected from a very talented pool of nominees.  “We had leaders from more than 10% of our owners throw their hats into the ring for this open seat,” said Searfoss.  “We were pleasantly surprised but certainly pleased with the tremendous outpouring of interest, and collectively our board feels this is a harbinger of more great things to come for the Xtend cooperative.  We congratulate Mark on his selection, and I know he would be the first to encourage all of his peers to stay active in our growing CUSO.”

“Mark has been an adamant supporter of both Xtend and our partners over at CU*Answers for many years,” said Xtend President Scott Collins, “and we were pleased that he was interested in becoming active at the board level.  Since I have known him, Mark has passionately participated in local, regional and national industry groups, as well as numerous strategic collaborative events with his peers in the cuasterisk.com network.  There is no doubt he will bring that same passion to our board.  On behalf of the Board of Directors, I would like to officially welcome Mark to the team and thank him in advance for his service to our growing enterprise.”